Privacy Policy

 

Protection of personal data

 

At ABENA, we process personal data about visitors/customers to our websites/web shops and other persons who exchange personal data with us. In this connection, we inform you in this policy about how we process your personal data so that you are aware of this.

 

Please note that we regularly update this privacy policy.


1. We process your personal data


Abena UK Ltd., VAT no. 3750590 (“ABENA”) is the data controller for the processing of your personal data. We want to ensure that all persons whose personal data is processed by ABENA can always be sure that their privacy is respected and that their personal data is duly taken into account. 

2. Purpose, categories of personal data and legal basis

Depending on your relationship with ABENA, the processing of your personal data may be for the following purposes:

  • respond to questions or requests that you have sent to ABENA;
  • provide customer service in relation to your order;
  • perform our obligations in connection with contracts you have signed with us, including ensuring the proper delivery of your products;
  • anticipate and resolve issues with goods or services that we provide to you, including processing returned products or dealing with complaints;
  • send you our newsletter if you have given your previous consent;
  • comply with current legal requirements ABENA is subject to as part of our business.
We may also process your personal data in connection with direct marketing. We will only process your personal data for this purpose when you are aware of it and, if necessary, we will ask for your consent before processing your personal data for direct marketing purposes. In addition, if at any time you would like us to stop using your information for any or all of the above purposes, you may contact us. We will stop processing your information as soon as reasonably possible.
 
We may process a variety of personal data so that we can provide you with the necessary services or information you request from ABENA. Most of it is general information, and some may be sensitive information:

Common information can be e.g. name, address, e-mail, phone number, payment terms and IP address.

Sensitive personal data may include health conditions in relation to the product you purchase from ABENA. ABENA does not process health data or other sensitive data without obtaining prior explicit consent, or in accordance with data processing agreements entered into with other data controller partners.

We do not ask you to provide sensitive personal data to ABENA. If we become aware that such data has been registered, ABENA will delete it, unless we have the necessary purpose and basis for processing it.

ABENA's processing of your personal data may take place on one or more of the following legal bases:

  • Consent cf. UK-GDPR Article 6(1)(a) and Article 9(2)(a);
  • Performance of a contract in connection with purchases on our webshop, cf. UK-GDPR art. 6 (1) (b);
  • Compliance with current legal requirements imposed on ABENA cf. UK-GDPR Art. 6(1)(c);
  • ABENA's legitimate interest pursuant to Article 6(1)(f) UK-GDPR when providing customer service, in order to be able to respond to any legal claims, to send you direct marketing or to be able to provide functional websites that require the processing of your IP address.

3. Where does the information come from

We process the personal data you have voluntarily provided to us in connection with your contact with ABENA and our websites. We do not collect your personal data from third parties.

4. Recipients of your personal data

ABENA uses data processors for the processing and storage of personal data about private customers. ABENA only uses data processors that can ensure ABENA's security requirements. We use external partners for, among other things, technical operation and improvements of our digital services, customer service, subscriptions, sending out newsletters, safeguarding our legal interests, as well as targeted marketing, including retargeting, as well as for your assessment of our company and products.

These companies are data processors and under our instructions and process data for which we are the data controller. The data processors may not use the information for any other purpose than the fulfilment of the agreement with us, and are subject to confidentiality regarding these. We have entered into written data processing agreements with all data processors who process personal data on our behalf.

ABENA also discloses your personal data to third parties such as a partner or distributor of our products in order to fulfil the purpose for which it was collected, such as delivery. These third parties are not allowed to process your personal data for any other purposes than those we have agreed with them. ABENA requires such third parties to put in place an adequate level of protection of your personal data.

5. Deletion

Personal data is only stored for as long as it is required to fulfil the specific purpose for which the data was collected. ABENA generally stores the information about you for up to five years, unless ABENA has a legal or regulatory obligation to store the information longer, or if the information is to be used to meet legal claims.

6. Your rights

According to the UK-GDPR, you have a number of rights in relation to our processing of your personal data. These are described below:
 
Right of access: You have the right to ask if we process personal data about you and, if so, request information about what personal data we process. We also need to respond to requests such as why we process personal data, details of what data we hold and to whom we have given access to the data. However, this is not an unconditional right and the interests of individuals may limit access rights.
 
Right to rectification: We shall, upon request, correct inaccurate personal data or complete incomplete personal data.
 
Right to deletion (right to be forgotten): Under certain circumstances, you have the right to have your personal data held by us deleted.
 
Right to restriction of processing: We shall, in certain circumstances, restrict the processing of your personal data at your request. In such cases, we may only use the information for certain limited, legally required purposes.
 
Right to data portability: Under certain circumstances, you may have the right to receive the personal data we process about you in a structured, commonly used and machine-readable format, and then have it transferred to a third party. 
 
Right to object: In certain cases, you can object to our processing of your personal data. We may then be obliged to stop processing your personal data.
 
Objection and right of appeal: Requests for access, rectification, limitations, deletion, data portability or objection to the processing of data, and in the event that you do not agree with the way in which ABENA processes your personal data, must be made to nhs@abena.co.uk
 
If you want to complain about our processing of your personal data, you also have the option of contacting the Information Commissioner's Office (ICO) by clicking on the link.